Intercultural Niche Strategies is the premier, full service marketing company to the entertainment industry which seeks out new consumers and new avenues for promotion by targeting a previously untapped ethnic market: the 26 million foreign-born population of the Untied States. With a staff that is multi-ethnic and multi-lingual, INS creates grass-roots promotion, public relations, advertising and tour campaigns relevant and directed to specific niche groups. In addition, INS sets up distribution into ethnic and alternative retail outlets. Our full service marketing campaigns reach potential consumers at their roots and in their own language while simultaneously targeting general market outlets for cross-over into the mainstream.