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| INS reaches out to multicultural consumers where they work and play. Participation in ethnic festivals on a local and national level builds awareness for clients, sells product and creates direct-to-consumer mail and email lists. INS promots through ethnic restaurants, Irish pubs, cigar bars, spas, eclectic coffee houses and bistros. INS creates sponsorship and endorsement opportunities that gain further exposure into the ethnic marketplace. |  Marc Anthony (Latin Market) |