INS conceptualizes, produces, publicizes and promotes high-profile events. Venue selection, product sampling, sponsorship endorsements and supplying the appropriate ethnic food and staff are included in the services. Past events have included screenings for Sony, PBS and The A&E Television Networks, product launches and record release parties, and outdoor celebrations ranging from St.Patrick's Day, Cinco de Mayo and Bastille Day to the Indian Deepavali Festival and Chinese New Year.